From Portugal to Principal

Duarte Bazaliza declares to be the first Portuguese lawyer to become an Australian lawyer, and now the very first Portuguese lawyer opens his own law office in Australia.

His company, Bazaliza Lawyers, is based in Potts Point, Sydney, specializing in migration law, household law, property and conveyancing, wills and probate, business law, work law, litigation and conflict resolution and global law.

Mr. Bazaliza’s journey is special in contrast to other confessed Australian attorneys. He finished his very first law degree at the Lusiada University Lisbon, Portugal in 2004. He likewise carried out postgraduate research studies in work law, along with commercial and business law. You should also need to know about marketing law firms.

From there he invested years working for a local store law office before starting and relocating to Australia at the start of 2009. Here he went through more research studies with the Legal Profession Admission Board, in combination with Sydney University, to get needed credentials to practice Australian law.

In 2013, he was sworn in before the Supreme Court of New South Wales. Simply 2 years on, after a brief stint as a lawyer with McCourts Solicitors, Mr. Bazaliza ended up being principal of his own company.

Speaking on exactly what makes his company a practical design, Mr. Bazaliza stated he has not needed to do any marketing or marketing, with all his customers concerning him by means of word of mouth suggestions. He likewise kept in mind that this is the very first time he has called a media organization.

He stated following his dream has been well worth it, regardless of the obstacles. He kept in mind that his happy Portuguese heritage, and fluency in the language, makes him “fully equipped for handling matters amongst the Portuguese-speaking neighborhood”.

Inning accordance with the Bazaliza Lawyers website, Mr. Bazaliza’s background likewise sees him have a strong dedication to the promo of Portugal’s commercial ties with Australia.

” Duarte likewise supports his Australian customers who wish to buy Portugal and Portuguese-speaking nations,” the website stated.

” He likewise serves as an intermediary with Portuguese Legal Advisers with civil or criminal matters in Portugal.”.

The New Affordable Way to Access Legal Services

Having a lawyer is essential, but who can manage pricey legal costs? Black Enterprise overtook James Jones Jr., Esq. and Kristina Jones, the creators of Court Buddy, to understand how everybody can now have access to legal guidance through their lawyer on-demand platform.

Black Enterprise: Tell me about you and your co-founder’s backgrounds.

James Jones Jr.: I practiced law for 10 years and am a member in excellent standing with the Florida Bar and a 2017 SuperLawyers [Increasing Star], which is an acknowledgment that just 2.5% of legal representatives get. I have represented numerous people and organizations, consisting of Fortune 500 business such as Royal Caribbean, Carnival, and Norwegian Cruise Lines.

Court Buddy co-founder Kristina Jones invested years developing acclaimed marketing and advertising projects for Fortune 500 business such as Walmart, Sea World, and Disney and produced over $30 million in sales for company customers.

BE: What triggered you to start a legal service company?

JJ: As a lawyer regularly appearing in court, I invested years seeing firsthand the disappointment that judges had with people who were appearing in court without a lawyer, but who plainly required help and assistance with their cases. After meeting and talking with numerous people of all backgrounds at court houses, I found that people required lawyers, but might not pay for high per hour costs and retainers or might not find them and were, for that reason, managing their court looks themselves, which typically ended up being a bad choice with deadly repercussions to their case.

On the other hand, when I initially opened my own solo practice, I had no idea about the best ways to get customers. I did exactly what I believed made one of the most sense: I began going to lunch with other lawyers. I began with associates who went to law school with me. I asked exactly what they did, and I recognized it was a thinking game– even they didn’t know, and they had been out by themselves for a few years. They were aiming to figure it out, too.

In law school, we weren’t taught the business of law or ways to market our services. We were taught ways to get a job and work at a law practice.

Kristina highly thought that innovation might fix these 2 huge issues. She began thinking of a platform where possible customers with a lawsuit can find lawyers whenever they want, based on their budget plan and needs, and where lawyers can market their practice, get customers, and produce earnings to cover their overhead without investing a great deal of money.

We pooled all our resources together, purchased in excellent designers and engineers, worked our butts off, and Court Buddy was born.

BE: How does Court Buddy work?

JJ: Court Buddy utilizes patent-pending immediate matching innovation, which includes exclusive algorithms that match customers with lawyers, particularly for à-la-carte legal services, at flat rates for litigation/court-related matters.

The immediate matching innovation user interfaces with slider performance, which enables customers to effortlessly choose their court area, language, court date, case type and à-la-carte legal service required, and the flat rate that the customer can spend for the chosen legal service.

Lawyers effortlessly choose their practice locations, court areas, scheduled to take court cases, the legal services that they can offer to customers and the pre-negotiated flat rates that they will accept as payment from customers.

As soon as matched, customers can immediate message, video chat, and quickly make protected payments to lawyers for the legal services that they need for their lawsuit.

BE: What makes you different from other business like LegalShield?

JJ.: Court Buddy’s instantaneous matching innovation, in fact, matches customers with lawyers for à-la-carte legal services for court looks and court-related matters with clear, in advance, haggle-free flat rates that both customers and lawyers pick. There isn’t really a bidding procedure or an invite for lawyers to send cost quotes like many another business share. Furthermore, customers do not pre-pay for legal services just to discover later that they can pass by the lawyer that they wish to deal with and do not have a say in the legal charges that the lawyer charges, which holds true with pre-paid legal business.

Court Buddy’s instantaneous matching innovation is the company’s essential differentiator from other legal company and is the very first of its kind in the whole legal market to offer court-related, flat rate à-la-carte legal services. The innovation has won many awards consisting of the 2017 American Bar Association’s Brown Select Award for Legal Access and the American Entrepreneurship Award, which is sponsored by President Obama and Shark Tank’s Daymond John.

BE: How much traction are you seeing? What cities are you situated in?

JJ: Court Buddy introduced its app and management system in mid-2016 and created over $200,000 in earnings in less than 10 months.

There are 7,000 lawyers that are currently on the platform and over 10,000 matches have been made in between lawyers and customer users to this day, with another 10,000+ lawyers who have asked for to be vetted and on-boarded. Court Buddy remains in 36 states and will remain in the staying 14 by the end of 2017.

BE: You simply ended up 500 Startups, among the most distinguished accelerators in tech? How did you find it useful to your company?

JJ: To make a food example, it resembles being at a buffet where you get to select exactly what you wish to consume. 500 Startups supplies a buffet of marketing, selling, fast scaling, and finest practices from market leaders from business such as Google and PayPal. You just select exactly what you want based on your company’s needs. You learn ways to grow your business in 4 months. And you get well-off and deeply linked preliminary financier in your company and access to a worldwide network of other financiers and business owners, which is the icing on the cake.

500 Startups has likewise been helpful from a fundraising perspective. Kristina pitched Court Buddy at 500 Startups Demo Day last month, which drew the attention of numerous financiers in presence, consisting of LDR Ventures. LDR Ventures is now the lead financier in our newest fundraising round. LDR Ventures has devoted 70% of its portfolio to varied, minority-led, or women-led start-ups. Their collaboration has been fantastic for Court Buddy. 500 Startups supplied the intro to make the collaboration possible.

Law Practice Marketing: Digital Media Planning for 2017

As 2017 methods, lots of law practice are preparing their interactions expenses for the brand-new year. For some companies, appointing digital marketing dollars can be a stumbling block as brand-new interaction channels surface area, mobile use grows its market share and deep space of existing and prospective customers progresses. These characteristics present crucial obstacles and chances.

Long-lasting sustainability for law office depends upon recognizing and engaging individuals who will comprise their customer base over the next 30 years, which starts with millennials. Grownups ages 18-30 now surpass child boomers as the country’s biggest living generation and for that reason will make up the biggest swimming pool of customers for the foreseeable future.

While this market shift might represent a considerable change in how law office market themselves, digital media makes reaching this more youthful audience reasonably easy and economical. Here is a guide for constructing a 2017 digital marketing existence:

Get into Video

Inning accordance with HubSpot, online video seeing represent HALF of all mobile traffic, and the numbers continue to increase. In its pursuit to go beyond YouTube’s traffic, Facebook has focused on video material over short articles, photos, and text updates. The spending plan that was formerly assigned to increasing Facebook material must be moved to video production that will produce comparable outcomes naturally– without the word “sponsored” at the top. Whether live or taped, the video is a vital part of any law practice marketing strategy.

Take Advantage of LinkedIn

A strong LinkedIn existence ought to be a provided for attorneys and their law office planning to deepen connections with experts and recommendation sources. Standing apart from the crowd through the routine publishing of company and market news produces material for sharing and places the company as a noticeable idea leader and reliable resource. People within companies must be motivated to have active LinkedIn accounts with the internal marketing group setting procedures, frequently carrying out training and supplying lawyers with advised material for sharing.

Companies currently comfy with LinkedIn must think about investing money on sophisticated tools. LinkedIn Pulse permits users to release initial material that can be shown fellow lawyers, recommendation sources, and potential customers while leading them back to a website. This is a prime area for repurposing previous byline short articles or post, prefacing fascinating posts with short commentary and developing brand-new material that highlights proficiency in an area of the law.

Get Blogging

The start of the brand-new year is an appropriate time to think about releasing a blog site. For numerous companies, the viewed advantages of a blog site are eclipsed by issues over losing control, leading to an extended state of interactions paralysis. Well-managed blog sites can be a reliable platform for owning website traffic and, most notably, developing trust.

A law office blog site does not always need to have to do with the law. Bilzin Sumberg’s New Miami blog site focuses on trending subjects in South Florida while connecting them back to the company’s practice locations. By concentrating on appropriate news of interest to customers, the material is most likely to be shared amongst target market.

Fortunately for the marketing bottom line is that blog sites are reasonably economical to develop and keep. Website adjustments, an hour of a lawyer’s time to compose or supply insights, and development of a quarterly e-mail blast to press the material will lead to a well-visited blog site.


An essential piece of recommendations for law company marketing is to inform a story. This recommendation covers all interactions channels. Prevent the videos of talking heads and go with a trip of a lawyer’s workplace while she describes her practice, shares an anecdote about a current journey triggered by the image resting on her desk and provides a piece of recommendations to other females aiming to go into the field of law. Post pictures of the company taking part in social work efforts to LinkedIn.

Potential customers and workers are most likely to take notice of a picture of lawyers covering vacation presents for clingy kids than a post on case law. Find the story behind the current big win and share it a blog site post. Stories construct trust, and trust develops recommendations and repeats business.